The activation kicked off on Monday, June 24, and will continue to mesmerize audiences until Sunday, June 30. Mega Jerry’s journey is meticulously crafted to create highly contextual interactions that resonate with viewers. From appearing to interact with onlookers by gazing at specific windows near The Venetian Hotel, to playfully engaging with riders on the High Roller, and even enjoying a snack on a passing party bus, every moment is designed to feel personal and immersive.
Instead of aiming to simply be the brightest spectacle in a city renowned for its extravagance, Illumination has focused on making Mega Jerry’s presence feel intimate and shareable. The sequence runs twice per hour on the Exosphere, offering audiences multiple opportunities to experience this unique blend of animation and real-world interaction.
The activation not only serves as a promotional spectacle for Despicable Me 4, marking the franchise’s return after seven years, but also as a testament to Illumination’s innovative approach in connecting their beloved characters with fans in new and exciting ways. This initiative underscores the studio’s commitment to merging entertainment with cutting-edge technology to create memorable experiences.
Check out the footage featuring “Lil Mega Minion” by Lil Yachty!
